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SEO explained without the jargon.

Honest answers to the questions we actually get asked on calls — timelines, pricing, local SEO, and the factors that really matter.

Technical SEO

On-Page SEO vs Technical SEO

Two pillars of SEO that get confused constantly. Here's what each one actually covers, and why a site needs both.

7 min read
Website Design

How Many Pages Should a Website Have?

There's no magic number — but some pages are almost always necessary, and adding too many can dilute your message.

6 min read
Local SEO

Optimizing Your Google Business Profile

Categories, reviews, NAP consistency, posts: what actually influences the visibility of your Google listing, explained simply.

8 min read
Website Design

WordPress vs custom site

Neither one is automatically better for SEO. What really matters is how each one is built and maintained.

7 min read
Technical SEO

Backlinks explained

Links from other sites pointing to yours are among the most influential signals for Google. Here's what to understand — and what to avoid.

6 min read
SEO Strategy

How to choose keywords

Targeting the most-searched keywords is almost never the right strategy. Here's how to choose keywords you can actually win.

7 min read
Technical SEO

My site isn't on Google

Searching for your own business on Google and finding nothing? Here are the most common causes, from the simplest to check to the most technical.

7 min read
SEO for Beginners

What is SEO?

SEO explained without the jargon, for anyone who hears the term everywhere without really knowing what it covers — or why it should matter to you.

6 min read
Technical SEO

10 key SEO factors

Between the myths floating around and the real levers, here are the factors that have a real impact on your Google rankings today.

8 min read
SEO Strategy

How much does SEO cost?

Monthly retainer, project-based, hourly: here's how SEO agencies actually bill their services in Québec, and how to tell if a price is justified.

6 min read
Local SEO

Local SEO explained

Google Business Profile, customer reviews, "near me" searches: here's how local SEO works and why it changes everything for Québec businesses.

6 min read
SEO Strategy

SEO or Google Ads?

Should you invest in organic search, paid advertising, or both? Here's how to decide based on your budget, your industry and your timeline.

7 min read
SEO Strategy

How long does SEO take?

The question we get asked the most. Honest answer: it depends on your starting point, your industry and your competition — here are the real timelines to expect.

6 min read